Goal: Every targeted image has:

• ALT (descriptive) — ~120–250 chars OK. Use the link https://docs.google.com/spreadsheets/d/1lJXqarjqO8U4DuBgUSktB3FzRsIDRgx0Z2JRRh2rJ6c/edit?usp=sharing, humanise if needed, naturally include 1–2 relevant keywords (no stuffing).
• https://help.webflow.com/hc/en-us/articles/33961330170643-Include-alt-text-on-images#h_01JYM82DN087M62TJFC7JTGNCD
• Image Title — short, human title for tooltips/asset search.
• Feed Caption (visible under image) — explains why the image is here (context/purpose), not a literal description of pixels.

ALT vs Caption (important):

• ALT = describe the image for a screen-reader + add page context (include keyword if natural).
• Caption = explain the point of the image for the reader (e.g., “Benchmark chart comparing CPC by network in AU FY25”).
• Title = short human label (“AU CPC Benchmark FY25”).

Step-by-step

1. Open ALT Master Sheet → sort by status/priority.
2. For each row: open the target URL in Webflow → locate image.
3. Paste ALT from the sheet; humanise if needed (clarity, 1–2 keywords, ≤ ~250 chars).
4. Add Image Title (short, clear).
5. Add Feed Caption (one short sentence explaining why it’s used).
6. Save & log: URL, image filename, ALT (shortened), date in the ALT Fix Log.

QA

• [ ] ALT is descriptive + contextual; no keyword lists.
• [ ] Caption explains the purpose of the image.
• [ ] Title present (short).