Non-negotiable: read the blog’s “Brief” first.

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Each blog folder contains a Brief with: article structure, purpose of each section, where to place images/figures/tables, and primary/secondary keywords.

Standard structure (follow the Brief first; use this as baseline):

• H1 (one per page; primary keyword near front)
• Lead/Intro: 2–4 lines (who it’s for, outcome)
• H2/H3 sections**:** question-first where helpful; short paragraphs; bullets
• Figures/Tables/Images: placed where the Brief indicates; apply ALT + Title + Caption rules above
• Internal links: 2–4 relevant DEANLONG.io articles/pages
• External links: high-quality sources, open in new tab
• Conclusion + CTA: 2–3 lines (“Book a discovery call”, etc.)

Meta & SEO in Webflow

• Slug: short, hyphenated, keyword-clean
• Meta title: ≤60–65 chars; primary keyword first if natural
• Meta description: 150–165 chars; “for {audience} who need {solution}” style
• Schema (if used): Article + FAQ (when adding FAQs from PAA)
• Images: compress (≤200KB) with TinyPNG; retina if possible

Publishing checklist

• [ ] Followed the Brief (structure, purpose, media placement).