Goal: Keep sends simple but strategic. Build three light automations.

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A) Welcome Series (everyone)

1. Welcome/Orientation: what to expect, top 3 pillars, social links.
2. Quick Win: one checklist/template from recent blog (link to lead magnet if relevant).
3. Deep Dive + CTA: case study or playbook + invitation to discovery call.

B) Engage / Re-engage

• Engage nudge (no click 30–45 days): editor’s picks + 1 tactical tip.
• Re-engage (no open 90 days): single best asset; ask if they still want in; auto-suppress if no action.

C) Personalised Sends (by tag)

• Tags: paid-search, paid-social, SEO, CRM.
• When a tag is added (link-click or signup form): send Top 3 resources in that topic across 1–2 emails, then return to general cadence.

D) Additional automations (For my website DEANLONG.io context)

• Browse-intent trigger: if a subscriber views /product/google-ads-campaign-audit or /service pages → send one follow-up within 24–48h (“Want a 30-min audit summary?”).
• Content download → Nurture: specific 2-email follow-up tailored to that asset (usage tips + related post).
• Blog update alert: major update to a guide → notify readers who clicked the original in last 6 months.
• Affinity tagging: auto-add tags based on 2+ clicks in a topic within 30 days.
• Time-zone send: default Australia/Sydney for AU audience; segment US morning for US signups.

Email QA

• [ ] Subject ≤45 chars; preview 35–60