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Goal: Maintain a weekly image-post cadence while building a video pipeline from blogs.

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A) Image posts (fast cadence)

• 1 × per week while videos are in production.
• Format: 1080×1080 (or 1200×628) with a single insight/graphic.
• Copy: Hook line + 2–3 bullets + CTA to blog (UTM: utm_source=social&utm_medium=organic&utm_campaign={slug}).

🎬 Strategy overview

For each published blog, we produce:

1. One Master Video (4–5 minutes) summarising the blog’s core value.
2. Four–five Micro Clips (20–45s each), cut from the master, scheduled weekly.

A) Script the Master Video (VA creates)

• Structure (4–5 min)
  • Hook (8–12s): pain/benefit: “If your CPC jumps 40% in Q4, do this…”
  • Value (3–4 min): 3 key points or 1 mini-framework from the blog (use on-screen captions for each point).
  • CTA (10–15s): “Full playbook on the blog / link in bio / book a discovery call.”
• Deliverable: SCRIPT_{BlogSlug}_MASTER_v1 (title, beats, suggested B-roll, on-screen text, thumbnail idea).
• Dean records, uploads raw files.

B) Edit the Master Video

• Format:
  • LinkedIn/YT: 16:9 (1920×1080) or 1:1 (1080×1080)
  • Reels/TikTok/Shorts: 9:16 (1080×1920) version (duplicate export)
• Branding: lower-third name, subtle logo bug, brand fonts/colours, intro sting optional, outro end card with URL/CTA.
• Musts: burned-in captions, readable safe-zones, no typos, levelled audio.

C) Slice into Micro Clips (4–5 pieces)

• Clip types (20–45s each):
  1. Strong hook + one tip
  2. Framework snippet (1 step explained)
  3. Mistake/pitfall + fix
  4. Quick win checklist
  5. CTA teaser (invite to full blog/video)