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🎯 Purpose
Ship high-quality content and hygiene tasks consistently:
- Fix image accessibility & metadata (ALT, Title, Caption).
- Publish blogs in Webflow using each blog’s Brief (structure + SEO).
- Repurpose blogs into video scripts, manage image posts while videos are in progress, and edit/publish final videos.
- Build email lifecycle (Welcome + Engage + Personalised sends).
- Create lead magnets from existing content to grow the list.
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🧭 Outcomes (definition of done)
- All targeted blog images have ALT + Title + Fig Caption (humanised; descriptive; on-topic).
- 3 blogs published in Webflow, following their Blog Brief (headings, figures/tables, internal links, meta).
- Weekly social pack shipped (image posts + at least one video in edit/queue).
- Email flows live (Welcome, Engage, Personalised by tag)
- Build lead magnets from blog IP, starting with a Google Ads copy template pack.
🧰 Access & Tools
- Webflow (CMS access) - Dean will give you editor access
- ALT Master Sheet (126 images; copy & humanise)
- Blog Briefs (in each blog folder: structure, purpose, assets, keywords)
- Google Drive (source docs/assets), Grammarly, TinyPNG
- Scheduler - Plann
- Video tools: VLC/QuickTime for frame grabs, CapCut/Descript/Premiere for edits
- ESP (Brevo) for flows & tags
🖼 Blog Task A — Image Accessibility & Metadata
✍️ Blog Task B — Upload & Format Blogs (Webflow)
🎥 Social & Video Repurposing
✉️ Email — Lifecycle & Personalisation (separate from Lead Magnet)